Gillette Razors - "Look Like The Man You Really Are"

Marcel

Marcel Paris, Francia

Premios

9891

Marca: Gillette Razors
País: Francia

Anunciante: Gillette Razors

Título	Look Like The Man You Really Are
Agencia	Marcel
Campaña	Look Like The Man You Really Are
Anunciante	Gillette Razors
Marca	Gillette Razors
Fecha de primera difusión/publicación	2020 / 10
Sector Empresarial	Salud, higiene y productos farmacéuticos
Sinopsis	With the campaign "Look Like The Man You Really Are", produced in collaboration and directed by students of Kourtrajmé’s film school, Gillette takes a fresh look at French men, both in their "shaving" moments and their daily concerns. Shaving takes on a special dimension: alone in front of the mirror, it’s a special moment in your personal journey that gives you the strength you need to project yourself into life. With conviction. What is the most important to me? My family or my career? Should you express your feelings? Will my life choices be accepted? Men are asking themselves these questions more than ever. Staging those interrogations, during morning introspection times where shaving plays a special role, is Gillette's approach to celebrating men and their life choices. Facing the mirror, true to yourself, shaving is a time for oneself, a moment when one dares to face the man in the mirror. A moment that gives you the strength to move forward with who you really are, deep down. Gillette makes the double choice of the youth and artistic talents to represent masculinities in France. This first 100% French strategic platform has been nourished by today's street culture. In order to bring it to life on screen with authenticity and relevance, Gillette has made the double choice of youth and artistic talent. A real dialogue has been established between the school led by Ladj Ly and the brand, in order to define together precisely the themes that will resonate into French people lives. Three young directors from the school's 2018 graduating class reinterpreted both the form and substance of the shaving moment. The quest for "masculine perfection" takes on a new perspective through three portraits of today's men. The moment of shaving is magnified through the use of photographic techniques that elevate the shaving experience.
Medio	Web Film
Duración	91 seconds
Productora	SwissKiss
Realizador	Hadda Tamene
Realizador	Mounib BA
Realizador	Bastienne Rondot
Productor	Alexandre Blanchard
Responsable de la creación	Anne de Maupeou
Director ejecutivo de creación	Youri Guerassimov
Director ejecutivo de creación	Valéry du Peloux
Director creativo	Remy Aboukrat
Responsable de conceptos / redactor	Rémi Dias das Almas
Director artístico	Alice Labau
Head of TV	Cleo Ferenczi
Director de producción	Anthony Saoudi
Casting	Emma Skowronek
Set Direction	Ines Marty Monzon
Grade	Régis Oyer
Postproducción	Prodigious
Postproducción	Everest
Post-production Producer	Jean-Philippe Tapia
Productor de sonido	Fabien Cornec