Título | Autism can work (French) |
Agencia | Serviceplan Group France |
Campaña | Autism Can Work |
Anunciante | Andros |
Marca | Andros |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Comunicación institucional |
Sinopsis | What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program. |
Medio | Case Study |
Duración | |
Global Chief Creative Officer | Alexander Schill |
Responsable de la creación | Dimitri Guerassimov |
Responsable de la creación | Fabien Teichner |
Responsable de la creación | Hervé Poupon |
Director creativo | Daniel Perez |
Responsable de conceptos / redactor | Benjamin Coché |
Responsable de conceptos / redactor | Chloe Rosiaux |
Director artístico | Astrid Pinon |
Director artístico | Ingrid Hammaoui |
Productora | Trinity Films |
Realizador | Manuel Cuesta |
Sonido | Comptoir du son |