Benjamin Coché
Copywriter at Serviceplan France
LEVALLOIS PERRET, Francia
TítuloAutism can work (French)
Agencia
Campaña Autism Can Work
Anunciante Andros
Marca Andros
Fecha de primera difusión/publicación 2018
Sector Empresarial Comunicación institucional
Sinopsis What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Medio Case Study
Duración
Global Chief Creative Officer
Responsable de la creación
Responsable de la creación
Responsable de la creación
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
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Sonido

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