BNP Paribas - "Top of the bill (130s)"

Hungry and Foolish

Hungry and Foolish Paris, Francia

1639

Título	Top of the bill (130s)
Agencia	Hungry and Foolish
Campaña	Top of the Bill
Anunciante	BNP Paribas
Marca	BNP Paribas
Posted	Noviembre 2021
Sector Empresarial	Comunicación institucional
Sinopsis	This campaign took place during the 2nd lockdown. To offer its shopkeepers unprecedented visibility, BNP Paribas, in partnership with the National Federation of French Cinemas has decided to use the billboards of closed cinemas to put them on the top of the bill.More than 40 shopkeepers were featured on movies posters that transformed them into superstars : Cobblers, grocers, record store owners… A dozen of cinemas across France were refashioned.All posters were shot by Marcel Hartmann, the famous movie poster photographer and edited by his partner Rage Man.
Medio	Case Study
Realizador	Matthieu Reinartz
Director creativo	Emmanuel François-Eugène
Chief Strategy Officer	Enguerran Barreau
Responsable de conceptos / redactor	Loïc Andriamiarina
Director artístico	Benoît Métivier
Fotógrafo	Marcel Hartmann
Director de cuentas	Alexandre Pecard
Director de proyectos	Caroline Guillier
Productor de la productora	chemoul patricia
Planificador estratégico	Claire Roselier