Productor ejecutivo
at
Loveboat
| Título | My Pool |
| Agencia | Fallon |
| Campaña | Progress is Perfection |
| Anunciante | Danone Wave |
| Marca | Silk |
| Fecha de primera difusión/publicación | 2018 / 1 |
| Sector Empresarial | Leche y derivados de leche |
| Sinopsis | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
| Medio | Televisión |
| Duración | |
| Colorization | MPC LDN |
| Productora | Imperial Woodpecker |
| Responsable de conceptos / redactor | Simon Roseblade |
| Director artístico | Jay Morrison |
| Planning Partner | Chad Koehnen |
| Integrated Producer | Erin Kirby |
| Responsable de la producción | Pat Sidoti |
| Head of Business Affairs Manager | Brendan Lawrence |
| Director Digital | Matt Benka |
| Director creativo | Rick Utzinger |
| Responsable de la creación | Jeff Kling |
| Business Leader | Jordan Hoffarber |
| Jefe de cuentas | Natalie Harrison |
| Responsable de cuentas de agencia | Julia Frayne |
| Sound Designer | Jeff Payne |
| Productor de sonido | Maddee Bonniot |
| Sound Design and Mix | Ben Freer |
| Assistant Mixer | Andrew Smith |
| Productor ejecutivo | Melissa Elston |
| Audio Post Production | Eleven Sound |
| Offline Post Producer | Rebecca Jameson |
| Managing Director | Damian Stevens |
| Responsable de la producción | Kirsten Thon-Webb |
| Productor ejecutivo | Crissy DeSimone |
| Montador | Will Hasell |
| Montaje | Arcade Edit |
| Assistant Editor | Tessa Malsam |
| VFX Company | Timber |
| Productor | James L. Reid |
| Flame Assistant | Brandon Harden |
| Flame Assistant | Brack Hightchew |
| Flame Artist | Chris Homel |
| Productor ejecutivo | Sabrina Elizondo |
| Realizador | Jon Lorenz |
| Director creativo | Jonah Hall |
| Director creativo | Kevin Lau |
| Color Producer | Rebecca Boorsma |
| Colorista | Mark Gethin |
| 2D Artist | Zach Carnes |
| Productor | Anita Wetterstedt |
| Executive Producer / Managing Partner | Doug Halbert |
| Productor ejecutivo | Charlie Cocuzza |
| Director de fotografía | Mihai Malaimare Jr. |
| Realizador | Stacy Wall |
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