| Título | Train V. Plane |
| Agencia | TMW Unlimited |
| Campaña | Do It Better |
| Anunciante | Virgin Trains |
| Marca | Virgin Trains |
| Fecha de primera difusión/publicación | 2016 / 10 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Lema | A far better ride |
| Filosofía | TMW Unlimited has created a risqué digital campaign for Virgin Trains to really make people reconsider their travel choices. The two online videos feature couples discussing what at first appears to be their sex lives – confessing more and more outrageous practices – until it becomes clear they’re actually talking about travel. In each film, one couple discusses their blissful journeys by train, while the other couple shares the disappointment and discomfort of their ‘experiences’ when flying or driving. |
| Medio | Televisión y Cine |
| Duración | |
| Productora | Salt TV |
| Director creativo | Dave Willis |
| Director creativo | Luke Clark |
| Director de cuentas | Clare Franks |
| Productor de la agencia | Tracy Woodford |
| Realizador | Nick Collett |
| Productor | Zoe Waller |
| Sound Design | Simon Buck |
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