| Título | Van Gogh BnB |
| Agencia | Leo Burnett Chicago |
| Campaña | Van Gogh BnB |
| Anunciante | The Art Institute of Chicago |
| Marca | The Art Institute of Chicago |
| Fecha de primera difusión/publicación | 2016 |
| Sector Empresarial | Festivales, museos |
| Sinopsis | To encourage people to attend its Van Gogh exhibition, the Art Institute of Chicago recreated one of the artist’s most famous paintings – of his own bedroom – in real life, and invited people to spend the night there via Airbnb. The room was booked within moments and the news was spread enthusiastically by social and traditional media. More importantly, the exhibition was a smash hit. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Mark Tutssel |
| Director creativo | Mikal Pittman |
| Director creativo | Britt Nolan |
| Director creativo adjunto | Mike Costello |
| Director creativo adjunto | Pete Lefebvre |
| Director creativo adjunto | Tor Lemhag |
| Director creativo adjunto | John Regan |
| Responsable de conceptos / redactor | Tor Lemhag |
| Director artístico | John Regan |
| Productor de la agencia | Glennon Schaffner |
| Productor de la agencia | Laura Stern |
| Productor de la agencia | Colleen Capola |
| Director de cuentas | Cliff Schwandner |
| Ejecutivo de cuentas | Becca Wilson |
| Ejecutivo de cuentas | Andi della Chiesa |
| Strategist | Ariel Tishgart |
| Fotógrafo | Daniel Stern |
| Productora | Ravenswood Studio (Chicago) |