Conor Murphy
Creative at You agency
London, Reino Unido
TítuloVote Rump
Campaña Vote Rump
Anunciante Gourmet Burger
Marca Rump Burger
PostedNoviembre 2016
Sector Empresarial Comida
Sinopsis A brand new, limited edition rump burger added to the menu for the campaign period only
Problema GBK were losing the burger bun fight. Since their trailblazing launch in 2001, dozens of pretenders to the patty throne had entered the fray, leaving GBK looking like a bit part in their own show. They asked us to push them back into the public consciousness.

We found that at the heart of GBK was a deep, almost overwhelming belief in the quality of their burgers. So, how good could they actually be? Could they win the world cup? Bring world peace? Discover a unified field theory? Cure all diseases? Probably not.

But could they be a significantly better candidate in the US presidential election?

YES. We thought so.

So we proposed to GBK that they make a new burger. A
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