| Título | SBERBANK STREETS |
| Brief | Street performers are finding that fewer people carry coins these days. But that’s no excuse! Sberbank used the trend to show how easy it is to transfer small amounts of cash with your mobile phone. The performers themselves became part of the campaign, displaying cards that encouraged passers by to test the system – and send them some cash. |
| Agencia | Good LLC |
| Campaña | Sberbank streets |
| Anunciante | Sberbank |
| Marca | Sberbank |
| Posted | Noviembre 2016 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | The idea is to disrupt the industry of buskers and street vendors. Give them service that is good for them and get free communication in return. Simple cardboard signs become powerful media. |
| Medio | Exterior |
| Director creativo | Grisha Sorokin |
| Director artístico | Olga Midlenko |
| Fotógrafo | Igor Klepnev |
| Productora | HYPE Production |
| Realizador | Camille Herren |
| Productor de la productora | Maksim Pakhomov |
| Productor de la agencia | Gleb Glonti |
| Illustrator | Alexey Hattomonkey |
| Productor de la productora | Alevtina Kirsanova |
| Productor de la productora | Alexander Serechenko |
| Director de cuentas | Sergey Razinkin |
| Postproducción | Anna Vinnik |