| Título | Uyuni Salt Flat |
| Agencia |
Athos
|
| Campaña |
Those who know about investments take care of the most important one.
|
| Anunciante |
BancoSol
|
| Marca |
BancoSol
|
| Fecha de primera difusión/publicación |
2024 / 1
|
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa
|
| Lema | BancoSol, Athos, Bolivia, Money, Ticket, Salar de Uyuni, planet, Amboro Park, Sand Dunes, Laguna Colorada, terra, water |
| Sinopsis | Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society. And those who know how to invest know how to take care of the most important investment: the planet. Those who know about investments take care of the most important one. We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it. In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects. If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol. |
| Filosofía | Those who know about investments take care of the most important one. |
| Problema | Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society. And those who know how to invest know how to take care of the most important investment: the planet. |
| Resultado | We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it. In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects. If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol. |
| Medio |
Prensa y publicaciones
|
| Responsable de la creación |
Fernando Fernandes
|
| Responsable de la creación |
Pablo Jove
|
| Director creativo |
Ale Rojas
|
| Associate Copywriter |
Mani Cáceres Méndez
|
| Responsable de conceptos / redactor |
Victor William Mendez Ugarte
|
| Director artístico |
Fito Chipana Ramos
|
| Director artístico |
Ruben Ruiz
|
| Director artístico |
Alvaro Cuentas Paredes
|
| Director artístico |
Marian Fernández
|
| Diseñador gráfico |
Adrian Méndez Akamine
|
| Diseñador gráfico |
Luis Acha
|
| Diseñador gráfico |
Val Montoya
|
| Content |
Daniela Hernández
|
| Head Of Planning |
Rebeca Gutiérrez Gros
|
| Director medios comunicación |
Ruben Antonio Escobar
|
| Business Manager |
Maybeth Acevedo
|
| Client executives |
Veronica Cecilia Velarde Lijeron
|
| Client executives |
Mariola Arlandis Perez
|
| Client executives |
Adriana Canedo Pascua
|
| Responsable de la creación |
Fernando Fernandes
|
| Responsable de la creación |
Pablo Jove
|
| Director creativo |
Natalia Rojas
|
| Responsable de conceptos / redactor |
Mani Cáceres Méndez
|
| Responsable de conceptos / redactor |
Victor William Mendez Ugarte
|
| Supervisor de arte |
Fito Chipana Ramos
|
| Director artístico |
Ruben Ruiz
|
| Director artístico |
Alvaro Cuentas Paredes
|
| Director artístico |
María Fernandez
|
| Head Of Planning |
Rebeca Gutierrez
|
| Diseñador gráfico |
Adrian Méndez Akamine
|
| Diseñador gráfico |
Luis Acha
|
| Diseñador gráfico |
Val Montoya
|
| Head of TV |
Ruben Antonio Escobar
|
| Content Creator |
Daniela Hernández
|
