| Título | It's Only Worth It |
| Agencia |
FCB New York
|
| Campaña |
It's Only Worth It
|
| Anunciante |
AB Inbev
|
| Marca |
Michelob Ultra
|
| Fecha de primera difusión/publicación |
2023
|
| Sector Empresarial | Cervezas, sidras, cervezas ligeras
|
| Medio |
Case Study
|
| Duración | |
| Mercado | Reino Unido |
| Productora |
HēLō
|
| Producción de sonido |
Sonic Union
|
| Productora |
456 Studios
|
| Productora |
Lord + Thomas
|
| Productora |
Falkon Content
|
| Technology Production |
unit9
|
| Música |
JSM Music
|
| Postproducción |
Ntropic
|
| Postproducción |
Chapeau Studios
|
| Empresa de creación sonora |
Wave Studios
|
| Sound Design and Mix |
HoneyMix
|
| Music / Sound Design |
SixtyFour Music
|
| PR Agency |
3PM
|
| PR Agency |
Weber Shandwick Worldwide
|
| Audio |
DaHouse Audio
|
| Original Music |
Citizen Music
|
| Media Agency |
Starcom MediaVest Group
|
| Audio Description |
Vicaps
|
| Montaje |
Secret Guy
|
| Animación |
Notan Studio
|
| Montaje |
School Editing NY
|
| Responsable de la creación |
Michael Aimette
|
| Responsable de la creación |
Gabriel Schmitt
|
| Director de publicidad |
Benoit Garbe
|
| Director de publicidad |
Marcel Marcondes
|
| Global Creative Partner |
Danilo Boer
|
| Worldwide Creative Partner |
Fred Levron
|
| Director ejecutivo de creación |
Samira Ansari
|
| Director del grupo de creación |
Alexandre Abrantes
|
| Head of Art & Design |
Sy-Jenq Cheng
|
| Director creativo |
Thomas Mori
|
| Director creativo |
Simon Dolsten
|
| Director creativo |
Lex Beltrone
|
| Director creativo |
Jay Marsen
|
| Director creativo |
Stu Mair
|
| Director creativo adjunto |
Matt Everts
|
| Director creativo adjunto |
MyTran Dang
|
| Director creativo adjunto |
Hernan Ibanez
|
| Artista de producción |
Rachel Power
|
| Director creativo adjunto |
James Meiser
|
| Design Director |
Eric Benitez
|
| Director artístico |
Victoria Rocha
|
| Senior Copywriter |
Pieter Claeys
|
| Senior Art Director |
Roxanne Schneider
|
| Global Art Director & Designer |
Vitor Hugo Favero
|
| SVP, Head of Production & Content |
Nick Williams
|
| VP, Executive Integrated Producer |
Daniel Roversi
|
| Senior Integrated Producer |
Pim Leeuwenkamp
|
| Director of Integrated Production |
Adam Isidore
|
| Senior Integrated Producer |
Marissa Lando
|
| Director of Business Affairs |
Janice Katz
|
| Archival Producer |
Lizzy McGlynn
|
| Senior Production Talent Manager |
Janet Merone
|
| Traffic Manager |
Mary-Beth Parton
|
| Executive Integrated Producer |
Chris Lenz
|
| Sr. Broadcast Business Manager |
Ellen Kuratnik
|
| Senior Integrated Producer |
Kendra Plantt
|
| Talent Manager |
Trish Gregor
|
| Studio Director |
Jackie Helfgott
|
| Senior Post Producer |
Katz Hernandez
|
| Senior Editor and Animator |
Breithner Monteiro
|
| Senior Editor |
Stephen Jess
|
| Editor (Activation) |
Jake Zimet
|
| Editor (Documentary Teaser) |
Jesus Sepulveda
|
| Montador |
Chris Monteiro
|
| Senior Content Creator |
Adam Nelson
|
| Assistant Editor |
Andre Correa
|
| Assistant Editor |
Liza Friedman
|
| VFX Lead |
Doma Harkai
|
| VFX Artist |
Hugo Morias
|
| VFX Artist |
Thales Macedo
|
| Animación |
Bruno Ronzani
|
| Animation (Legacy Edit) |
Ewen Ku
|
| Ingeniero de sonido |
Pete Karam
|
| Senior Editor |
Mitch Schreiber
|
| Studio Director |
Liz Ludden
|
| Integrated Producer |
Doria Lacey
|
| SVP, Group Account Director |
Diana Gonzalez-Cash
|
| SVP, Group Account Director |
Megan Bundy
|
| VP, Account Director |
Ashley Read
|
| Management Supervisor |
Elisa Tanganelli
|
| Jefe de cuentas |
Logan Butler
|
| Jefe de cuentas |
Joe Labuz
|
| Assistant Account Executive |
Matthew Hamburg
|
| Senior Project Manager |
Abby Kiefer
|
| Director de proyectos |
Joanna Groom
|
| Associate Project Manager |
Lilly Sessions
|
| Chief Strategy Officer |
Todd Sussman
|
| SVP, Group Strategy Director |
Ben Grossman
|
| Strategy Director |
Sam Joseph
|
| Strategy Director |
Jamie Rutherford
|
| Senior Strategist |
Michael Schonfeld
|
| Director de publicidad |
Ricardo Marques
|
| Director de publicidad |
Talita Andrade
|
| Director de publicidad |
Miles Ritenour
|
| Director de publicidad |
Ashley Williams
|
| Director de publicidad |
Dylan Ruby
|
| Director de publicidad |
Jessica Thorpe
|
| Director de publicidad |
Alexis Unwalla
|
| Director de publicidad |
Leah Saccoccio
|
| Director de publicidad |
Delaney Adams
|
| Director de publicidad |
Azania Andrews
|
| Director de publicidad |
Joe Geoghegan
|
| Director de publicidad |
Matt Davis
|
| Director de publicidad |
Kerry Scalora
|
| Director de publicidad |
Andrew Gelbard
|
| Director de publicidad |
Aamir Raj
|
| Director de publicidad |
Spencer Gordon
|
| Director de publicidad |
Juliana Wurzburger
|
| Director de publicidad |
Lindsay Marzocca
|
| Director de publicidad |
Bridget Inglima
|
| Director de publicidad |
Chris Jones
|
| Director de publicidad |
Paige Dawes
|
| Senior Vice President |
Jim Sias
|
| Senior Vice President |
Peter Martin
|
| Senior Manager |
Lemondria Hobbs
|
| Account Direction, Media Relations |
Jackie Baez
|
| President |
Justin Moore-Levy
|
| Chief Executive Officer (CEO) |
Brendan Kiernan
|
| Managing Director |
Matthew Kahn
|
| Executive Producer, Integrated Projects |
Max Knies
|
| Director creativo |
William Maher
|
| Content Producer |
Tina Nakane
|
| Content Producer |
Clint Caluory
|
| Director de producción |
Connor Bland
|
| Jefe de decorados |
Clayton Keiber
|
| Director de fotografía |
Greta Zozula
|
| Ingeniero de sonido |
Jon Lloyd
|
| Ingeniero de sonido |
Keith Ruggiero
|
| Creative Engineering and Development |
Nepyru
|
| CEO & Founder |
Adam Lebenstein
|
| Video Editor/Motion Designer |
Mike Ahlskog
|
| Music Director, Music Producer, Sound Designer, & Mix |
Lucas Mayer
|
| Music Producer |
Silvinho Erné
|
| Music Producer |
Wonder Bettin
|
| Music Producer |
Rodrigo Lemos
|
| Sound Design and Mix |
Fernando Ianni
|
| Mix |
Rodrigo Deltoro
|
| Executive Sound Producer |
Iris Fuzaro
|
| Executive Sound Producer |
Cassiano Derenji
|
| Executive Sound Producer |
Carol Masseti
|
| Creative Partner / Composer |
Tomas Jacobi
|
| Responsable de la producción |
Molly Young
|
| Music Producer |
Kate Sims
|
| Junior Music Producer |
Kai Rizzuto
|
| SVP Studio Director |
Roman Mendez
|
| Senior VFX Artist |
Anj Puglise
|
| VFX Artist |
Tom Mackey
|
| VFX Artist |
Kathleen Chee
|
| VFX Artist |
Derek Viramontes
|
| Socio creativo |
Michelle Craig
|
| Director of Production |
Mindy Lubert
|
| Production Lead |
Sarah Barson
|
| Director ejecutivo de creación |
Yifei Chai
|
| Director creativo |
James Medcraft
|
| Productor ejecutivo |
Philip Erney
|
| Creative Director + Co–Director |
Ryan Bucci
|
| Technical Director + Co-Director |
Davey Sherwinter
|
| Productor ejecutivo |
Matt Cohen
|
| Director de fotografía |
Bernard Hunt
|
| HOP & EP of Live-Action |
Matias Letelier
|
| Director de producción |
Nikil Shyam Sunder
|
| 1st AD |
Kevin Murphy
|
| EOC of Live Switching |
Sean Smith
|
| Post-production Supervisor |
Shannon Peiper
|
| Online Editior |
Bill Cramer
|
| VFX Executive Producer |
Holly Graham
|
| VFX/Flame Artist |
Colin Stackpole
|
| Colorista |
Matt Rosenblum
|
| CEO/CCO, Music |
Joel Simon
|
| VP/Executive Producer |
Jeff Fiorello
|
| Senior Music Producer |
Norm Felker
|
| Senior Music Producer |
Andrew Manning
|
| Music Producer |
Sharon Cha
|
| Sound Designer/Mix Engineer |
Julienne Guffain
|
| Responsable de la producción |
Patrick Sullivan
|
| Productor |
Robbie Herrera
|
| 2D Compositing Lead |
Aidan Jung
|
| 2D Compositing |
Mike Roy
|
| 2D Compositing |
Joe Chiao
|
| VFX Supervisor - Creative Lead/Partner |
Ben Looram
|
| Managing Director/Partner |
Karuna Venter
|
| Creative Director/MGFX + Design |
Lauren Mayer-Beug
|
| Operations & Legal Manager |
Melissa Ashkin
|
| Lead Flame Artist |
Shane Zinkhon
|
| Flame Artist |
Ted Stanley
|
| Flame Artist |
Tegan Arnold
|
| Colorista |
Anthony Harris
|
| Manager, Pipeline - Technology |
Mark Wright
|
| Responsable de la producción |
Nicole Radford
|
| VFX Executive Producer |
Alex Kim
|
| VFX Producer |
Nicole Visram
|
| IT/Desktop Support |
Jacob Crook
|
| Studio Coordinator |
Walter Chism
|
| Editorial CCO |
Nathan Robinson
|
| Editorial Creative Director |
Brian Williams
|
| Montador |
Alan Chimenti
|
| Editorial Head of Production |
Stephanie Hornish
|
| Editorial Producer |
Natalia Wrobel
|
| Head of CG |
Dave White
|
| VFX Artist |
Ethan Chang
|
| VFX Artist |
Miguel Diaz-Rivera
|
| VFX Artist |
Jerome Knight
|
| Editorial Company Executive Producer |
James Taylor
|
| Editorial Art Director |
James McCarthy
|
| Pre-Vis Animator |
Joshua Frankel
|
| Editorial Executive Producer, Partner |
Sarah Brooks
|
| Editorial Producer |
Steve Villeseche
|
| Offline Editor |
Lauren Horn
|
| Offline Editor |
Daniel Bochenski
|
| Offline Editor |
Matt Kett
|
| Sound Design and Mix |
Chris Afzal
|
| Executive Sound Producer |
Vicky Ferraro
|
| Sound Design and Mix |
Eric Thompson
|
| Sound Design and Mix |
Conrad Sanguineti
|
| Executive Sound Producer, Partner |
Mary Tomasiewicz
|