Renault Kwid - "The SUV of compact cars"

Landia

Landia Los Angeles, Estados Unidos

7254

Marca: Renault Kwid
País: Estados Unidos

Título	The SUV of compact cars
Agencia	Landia
Campaña	The SUV of compact cars
Marca	Renault Kwid
Fecha de primera difusión/publicación	2017 / 12
Sector Empresarial	Automóviles
Filosofía	Starring a passionate gorilla, the campaign presents the SUV of the compacts in the LATAM region. After the successful launch in Brazil, it was time for the New Renault Kwid to conquer other markets in Latin America. For these countries, NEOGAMA created an exclusive regional campaign, keeping the same strategy to present the model as "The SUV of compact cars". In the irreverent commercial, a gorilla lives an unlikely romance with a beautiful young woman aboard the Kwid. Everything is going well until they realize that the forest reserve’s rescue team - from which the primate escaped - is pursuing them. Some performance scenes reinforce the model's competitive differentials, such as robustness, higher ground clearance, design and the SUV look and feel. The good humor is reinforced by the soundtrack that goes along the commercial: "Easy", from the classic romantic group The Commodores, led by the singer Lionel Richie between 1968 and 1983. Andy Fogwill, from LANDIA, has directed this super production shot in Buenos Aires. “Bernie”, as the animatronic gorilla is called, comes from a Hollywood Studio known for producing feature films such as Alien and Predator. The soundtrack and sound effects is produced by Circle of Sound, from Los Angeles. The campaign will be aired in Open TV, Cable TV, Digital, Press and POS. The first country to air the campaign will be Argentina, where the car arrives on December. It is expected that from 2019, the SUV of the compacts to be launched in other countries.
Medio	Televisión y Cine
Duración	90 seconds
Mercado	Argentina, Chile
Productora	Landia
Director	Andy Fogwill
Productor ejecutivo	Adrián D’Amario
Postproducción	Clan VFX
Audio Production	Circle of sound
Agency	NEOGMA
Client	Juan Marcelo de Carlo
Client	Caroline Mechaï
Responsable de la creación	Alexandre Gama
Creative Director	Fábio Mozeli
Creative Director	Márcio Ribas
Director artístico	Fernando Saú
Responsable de conceptos / redactor	Leandro Dolfini
Agency Producer	Mariah Bayeux
Agency Producer	Luciana Kley
Regional Account Director	IVAN CAMILO PINZON PALACIO
Regional Account Manager	Eduardo Crepaldi