Título | The Golden Oven |
Agencia | FCB Canada |
Campaña | The Golden Oven |
Anunciante | McCain |
Marca | McCain |
Posted | Noviembre 2021 |
Sector Empresarial | Comida |
Sinopsis | The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes. |
Medio | Case Study |
Responsable de la creación | Nancy Crimi-Lamanna |
Responsable de la creación | Jeff Hilts |
Director creativo adjunto | Marty Hoefkes |
Director creativo adjunto | Michael Morrelli |
Managing Director | Ricky Jacobs |
Group Account Director | Ravi Singh |
Jefe de cuentas | Chris Flynn |
Broadcast Producer | Carol Boate |
Director de proyectos | Kendra Plantt |
Director de proyectos | Sadaf Ghandehari |
Chief Strategy Officer | Shelley Brown |
Planificador de cuentas | Malav Naik |
Senior Director | Joanna Janisse |
Planificador de cuentas | Joanna Janisse |
Realizador | Andrea Neale |
Sr. Connection Planner | Raina Resplandor |
Productora | FuelContent |
Productor ejecutivo | Stef Fabich |
Montaje | FuelContent |
Montador | Jonathan Garofalo |
After Effects | Jonathan Garofalo |
Montador | Vanessa Di Staulo |
After Effects | Vanessa Di Staulo |
Web Developer | Promotional Solutions |
VP Marketing | Bryan McCourt |
Marketing Director | Michael Embir |