| Título | T'as vu, t'as perdu |
| Agencia | Rosbeef! |
| Campaña | T'as vu, t'as perdu |
| Anunciante | Autorité Nationale des Jeux |
| Marca | ANJ |
| Fecha de primera difusión/publicación | 2023 / 3 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Filosofía | Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them. With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions. |
| Medio | Case Study |
| Duración | |
| Director ejecutivo de creación | Aurélien Bigot |
| Director ejecutivo de creación | Benjamin Le Coz |
| Director artístico | Nicolas Pontacq |
| Responsable de conceptos / redactor | Djavid Karmali |
| Responsable de conceptos / redactor | Maxime Fraudreau |
| Motion Designer | Hélène RIGHINI |
| Motion Designer | Valentin Lapouza |
| Productor de la agencia | Sophie Labiadh |
| Director de cuentas | Bérangère Schehl |
| Responsable de cuentas de agencia | Hugo Frenay |
| Responsable de cuentas de agencia | Mathias Ramos |
| Chief Executive Officer (CEO) | Antoine David |
| Founder | Frans McCABE |
| Public Relations | Louise Cosnard |
| Producción de sonido | Chimichurri |
| Música | Benjamin Seletti |
| Producción de sonido | Clément Rueda |
| Producción de sonido | Studio LE CHATEAU |
| Sound Synchronisation | Louboutin Alexandre |
| Sound Synchronisation Director | Anthony Leblond |
| Realizador | Pablo Camp |