Samsung Galaxy - "Join the flip side: Season 2"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Bajos

8459

Marca: Samsung Galaxy
País: Países Bajos

Anunciante: Samsung

Título	Join the flip side: Season 2
Agencia	Wieden + Kennedy Amsterdam
Campaña	Join the flip side II
Anunciante	Samsung
Marca	Samsung Galaxy
Fecha de primera difusión/publicación	2023 / 7
Sector Empresarial	Telefonía móvil y buscapersonas
Sinopsis	The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power.
Filosofía	Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits.
Medio	Branded Content
Duración	125 seconds
Mercado	Noruega, Reino Unido, España
Audio Post Production	750mph
Director de publicidad	YongWoo Kim
Director de publicidad	Nooree Hur
Director de publicidad	Jisu Goh
President	Blake Harrop
Responsable de la creación	Eric Quennoy
Responsable de la creación	Mark Bernath
Director creativo	Ramona Todoca
Director creativo	Edouard Olhagaray
Director artístico	Kristen Walters
Responsable de conceptos / redactor	Andrew Duncan
Responsable de conceptos / redactor	Ane Santiago Quintas
Responsable de la producción	Jaime Tan
Productor ejecutivo agencia	Anna Harkness
Productor de la agencia	Tom Dean
Associate Producer	Charlotte Igharo
Planning Director	Thom Dinsdale
Head of Comms Planning	Elsa Stahura
Comms Planning Director	Akua Harris
Communications Planner	Aarzoo Singh
Head of Account Management & Group Account Director	Eleanor Thodey
Director de cuentas	Raquel Castro
Responsable de cuentas de agencia	Katie Longson
Ejecutivo de cuentas	Allie Bottinelli
Business Affairs	Akvilina Jaskunaite
Productora	Bacon OSL
Directors	Matias & Mathias
Director de fotografía	Andreas Bjørseth
Productor delegado	Audun Lyngholm Wittenberg
Director de producción	Nicholas Perry
Productor ejecutivo	Samuel Cantor
Jefe de decorados	Laura Sabat
Costume	Jane Marshall Whittaker
Production Service Company	Tickle Film
Service Producer	Romina Tedoldi
1st AD	Robert Diment
Montaje	White House Post
Montador	Ben Canny
Sound Design and Mix	Giselle Hall
Productor de sonido	Olivia Ray
Productor de sonido	Aishah Amodu
Music Supervision	Steph Grace-Summers
Música	Friday Music
Flame Artist	Paul Wilmot
Postproducción	Black Kite Studios
Post-production Producer	Alizée Levrino
Colorista	Julien Alary
Postproducción	TMLS
Post-production Producer	Eli Sandal
Director creativo	Emma Mällinen
Director artístico	Juliana Miguéis
Responsable de conceptos / redactor	Jowi Kemper
Productor	Nili Zadok
Productor	Katarina Pepichova
Productor	Jaime Siordia
Studio Director	Lizzie Murray
Diseñador	Shen Hou
3D Illustrator	Kaye Cao
Motion Designer	Sohyeon Nam
Motion Designer	Serhii Serbin
Motion Designer	Stelios Nikolaou
Productora	The Mill London
Productor ejecutivo	Thomas Cole
Senior Producer	Rose Harding
Director creativo	Ricky Weissman