Director de publicidad
at
Papalote Museo Del Nino
| Título | The Wall Breaker Rope |
| Agencia | FCB Mexico City |
| Campaña | Tug of Hope |
| Anunciante | Papalote Museo Del Nino |
| Marca | Papalote Museo Del Nino |
| Fecha de primera difusión/publicación | 2017 / 1 |
| Sector Empresarial | Festivales, museos |
| Lema | Touch. Play and Learn |
| Lema (Lengua original) | toco, juego y aprendo |
| Filosofía | To shorten those distances and knock down the walls between all children of Mexico City, Papalote Children's Museum, concerned not only about teaching arts and sciences; even to help foster the values of children, created the The Wall Breaker Rope; a game which allows to join children from the most distant parts of the city. |
| Problema | Divisions make us to think we are different. One example is Mexico City, one of the most populated cities in the world - more than 20 million of habitants, according to UN data. A place where distances become walls that separate, divide and even become borders. |
| Resultado | Thanks to this game, the The Wall Breaker Rope, that was never seen before, children at the opposite ends of the city, regardless of their socioeconomic conditions, played with each other to have fun and get to know each other. But the most important, was that children could learn that They are essentially the same, highlighting the value of friendship. |
| Medio | Case Study |
| Duración | |
| Creative Vice President | Humberto Polar |
| Director creativo | Ana Noriega |
| Director creativo | Edgar Rodríguez |
| Director creativo | David Medina |
| Director creativo | Jairo Guerrero |
| Director creativo | Agustín Padilla |
| Responsable de conceptos / redactor | Pedro Garcia |
| Director de cuentas | Emelia Cruz |
| Productor de la agencia | Héctor Méndez |
| Productor de la agencia | Geraldine Bezares |
| Productora | Serendipia |
| Director de publicidad | Adriana de Los Palos |
| Director de publicidad | Rubén Piza |
| Director de publicidad | Daniela Ochoa |
| Director de publicidad | Francisco Bistrain |