Título | The second-hand new jersey |
Brief | Accor wanted to promote the advantages of its ALL (Accor Live Limitless) loyalty program.To highlight the exceptional privileges offered by ALL, the brand and its agency developed a campaign for the much-awaited launch of the new French soccer team Paris Saint-Germain jersey, to make available the “Holy Grail” of all fans: the new jersey, already worn by the players themselves during a Champions League match.Instead of launching the new jersey in a classical way, Accor ALL has chosen a second-hand platform by partnering exclusively with Vestiaire Collective. An alternative distribution channel, original for such an international launch, and in line with the current zeitgeist. Moreover, a perfect illustration of what an exclusive ALL privilege can represent... |
Agencia | We Are Social |
Campaña | The second-hand new jersey |
Anunciante | ALL - Accor Live Limitless |
Marca | ALL |
Posted | Noviembre 2021 |
Sector Empresarial | Transportes, viajes y turismo |
Sinopsis | ALL is the loyalty programme of the ACCOR group, to allow its members to benefit from exclusive privileges. |
Medio | Interactivo |
Managing Director | Vincent Reynaud-Lacroze |
Director creativo | Nicolas dumenil |
Senior Art Director | Paul Grange |
Senior Copywriter | Simon Rizo |
Group Account Director | Vanessa Sayarath |
Consultant | Olivia Chillan |
Head of Strategy | Jean-Baptiste Bourgeois |
Responsable de la producción | Cécile Ousset |
Agency TV Producer | Annabelle Claverie |