Título | Sacrifice |
Agencia | Grey New York |
Campaña | Sacrifice |
Anunciante | Constellation Brands, Inc. |
Marca | Modelo |
Fecha de primera difusión/publicación | 2022 / 11 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Filosofía | With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments. |
Medio | Televisión |
Duración | |
Director de publicidad | Greg Gallagher |
Director de publicidad | Logan Jensen |
Director de publicidad | Yvonne McCarthy |
Director de publicidad | Caroline Marwede |
Director de publicidad | Erin Yazgan |
Director ejecutivo de creación | Sara Worthington |
Director ejecutivo de creación | Armando Flores |
Director creativo | Alvaro Soto |
Junior Copywriter | Cristian San Emeterio |
Junior Art Director | Alessandra Soler |
Director de proyectos | Margarita Castro |
Chief Production Officer | James McPherson |
Productor ejecutivo | Jona Suarez |
VP, Business Affairs | Lisa Mercier |
EVP Account Director | Elizabeth Gilchrist |
VP, Account Director | Jesse Schwartz |
Senior Account Executive | Max Greenfield |
Executive Strategy Director | Justine Feron |
Strategy Director | Nicolas Pilaprat |
Strategy Director, Data | Will Leonard |
Data Strategist | Sophia Bragaglia |
Production Partner | SKUNK |
Realizador | Sergio Granados |
Director de fotografía | Guillermo Garza |
Postproducción | Rock Paper Scissors NY |
Montador | Carlos Arias |