Virgin Trains - "Coffee"

TMW Unlimited

TMW Unlimited London, Reino Unido

2846

Marca: Virgin Trains
País: Reino Unido

Anunciante: Virgin Rail Group

Título	Coffee
Agencia	TMW Unlimited
Campaña	Virgin Trains
Anunciante	Virgin Rail Group
Marca	Virgin Trains
Fecha de primera difusión/publicación	2018 / 10
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Filosofía	TMW Unlimited is behind a new series of ads for Virgin Trains which highlights the small things that make journeys on the network so enjoyable. There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service – before they snap back to reality. One of them promotes Virgin Trains’ Beam service, which lets passengers stream hundreds of hours of film and TV programmes for free. In another spot a man reacts ecstatically to the news that Virgin Trains now serves coffee from Change Please, who help homeless people by teaching them barista skills. The other executions highlight Virgin Trains’ vegan food offer and the pleasure of having some ‘me time’ to enjoy a G&T while you travel. The campaign breaks on Monday 22 October and runs on Facebook and Instagram.
Medio	Redes Sociales
Duración	15 seconds
Director creativo	Jamie Coggans
Director artístico	Carl Winterbourne
Responsable de conceptos / redactor	Jo Gardiner
Responsable de conceptos / redactor	Jake Fasano
Director de cuentas	Jo MacLauchlan
Account Manager	Hannah Ford
Business Director	Emma Lester
Production Co	TMW Unlimited
Producer	Nat Price
Editor	Josh Bond
Editor	Thomas Rees Kaye
Director de fotografía	Josh Bond
Design	Lorena Teruel
Design	Felicity Hall
Media planning/buying	MG
Digital Marketing Manager	Susan Borm
Head of Advertising	Claire Davies
Digital Marketing Executive	George Robinson