Autistica - "Hire Different"

House 337

House 337 London, Reino Unido

842

This ad is part of the ACT Responsible Collection

Marca: Autistica
País: Reino Unido

Anunciante: Autistica

Título	Hire Different
Agencia	House 337
Campaña	Hire Different
Anunciante	Autistica
Marca	Autistica
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Filosofía	Creative agency House 337 and research and campaigning charity Autistica have created an arresting and simple campaign highlighting how difficult traditional job interviews are for autistic people and challenging employers to rethink the process. The campaign, Hire Different, which will run for World Autism Acceptance Week from March 27, aims to tackle the high unemployment rates among autistic people, with fewer than three in ten autistic adults currently in employment in the UK. The creative work shines a light on how the traditional interview process is stacked against autistic people by comparing and contrasting the challenges they face with those a neurotypical person might face in the same setting. Difficulties understanding questions and body language, communication challenges, sensory issues and anxiety are all additional barriers to entry into the workplace for autistic people. As a result, traditional job interviews too often inadvertently recruit for social skills rather than job skills, meaning employers can overlook the best candidates and autistic people miss out. The campaign has multiple executions inspired by real accounts of job interview experiences by autistic people, which will run across DOOH in London and Birmingham & on social media. As well as raising awareness of the problem, the campaign directs employers to the Autistica Employers Guide to Neurodiversity which has guidance on how to run inclusive interviews. They’re also encouraging people to support and get involved in their research around employment (www.autistica.org.uk/hire-different). It is the first time Autistica, the UK’s leading autism research and campaigning charity, has worked with House 337, and commenced their partnership in October 2022. The new work aims to speak to a broader audience beyond the autism community, and it kicks off a month of activity focused on employment for the annual Autism Acceptance Month of April.
Medio	Redes Sociales
Duración	90 seconds
Más información	www.autistica.org.uk/hire-different
Director de publicidad	James Cusack
Director ejecutivo de creación	Jo Moore
Director artístico	Kenny Meek
Responsable de conceptos / redactor	Mary Johansen
Strategic Planning Director	Simon Butcher
Strategist	Deeqo Shire
Head of Account Management	Richard Williams
Deputy Head of Account Management	Kat Thompson
Agency Producer Head of Project Management	Liz Boothby
Project Director	Sarah Bruce
Editor Motion Designer	Matt Baines
Design Head of Studio	Ewan Jones
Design Director	Aaron Pacey