Ismael Ten Heuvel
Director at Pink Rabbit
Amsterdam, Países Bajos
TítuloUnited by the Bucket
Agencia
Campaña United by the Bucket
Anunciante KFC
Marca KFC
PostedOctubre 2021
Sector Empresarial Restaurantes y comida rápida
Sinopsis Colonel Sanders used to sit “truck drivers and millionaires at the same table”, bringing people together around a bucket of chicken, the most democratic of meals. We identified examples of groups and individuals in Dutch counterculture that embody the same spirit and inspire young people of all backgrounds.Staying true to the core of the brand we decided to celebrate the people who eat and work at KFC. KFC believes its bucket unites people, and we had the perfect opportunity to show that a bucket of KFC is about much more than chicken, it’s made to be shared, and could become a symbol of togetherness and diversity.That’s how “United by the Bucket” was born: the idea of bringing people together around a bucket - celebrate their diversity, their story, their background, their creativity, what they bring to the world. The film brings all of this to life.
Medio Televisión
Duración
Director creativo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Prop Designer
Director de cuentas
Director de cuentas
Productor
Print Producer
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Trendwatching
Assistant Producer
Director / Editor
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Executive Director
Productora
Productor ejecutivo
Productor
Director de fotografía
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VFX Company
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Música
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