| Título | Coins of Hope |
| Agencia | VML |
| Campaña | Coins of Hope |
| Anunciante | Child Focus |
| Marca | Child Focus |
| Posted | Marzo 2017 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family. |
| Medio | Case Study |
| Duración | |
| Director creativo | Manuel Ostyn |
| Director creativo | Pieter Staes |
| Director creativo | Sam De Volder |
| Director creativo | Mateusz Mroszczak |
| Director artístico | Kate Bellefroid |
| Responsable de conceptos / redactor | Jolien Tuyteleers |
| Productor de la agencia | Ingeborg Van Hoof |
| Productor de la agencia | Annelies Deneckere |
| Design Director | Max Heirbaut |
| Responsable de cuentas de agencia | Seppe Dogge |
| Responsable de cuentas de agencia | Jentina Van Eynde |
| Sound Engineer | Mathias Lewis |
| Sound Engineer | Eli Sundermann |
| Chief Strategy Officer | Toon Diependaele |
| Planificador estratégico | Katleen De Vlieger |
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