Título | Fan Bods |
Agencia | FCB Canada |
Campaña | Fan Bods |
Anunciante | Fountain Tires |
Marca | Fountain Tires |
Fecha de primera difusión/publicación | 2018 / 10 |
Sector Empresarial | Neumáticos, accesorios, aceite, gasóleo, gasolina |
Sinopsis | Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fanbods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fanbods font in social media. What started as a local platform spread to the entire NHL. |
Medio | Redes Sociales |
Duración | |
Más información | https://fountaintirefanbods.com/ |
Postproducción | Alter Ego |
Audio | Pirate Toronto |
Productora | Nimble Content |
Digital Agency | FCB/SIX |
Design Company | Fuel Content |
Media Agency | Guru Media |
PR Agency | Covalent Communications |
Responsable de la creación | Nancy Crimi-Lamanna |
Responsable de la creación | Jeff Hilts |
Director del grupo de creación | Matt Antonello |
Director del grupo de creación | Noel Fenn |
Senior Art Director | Elma Karabegovic |
Senior Copywriter | Derek Silveira |
Productor | Jana Desjardins |
Group Account Director | John Pace |
Ejecutivo de cuentas | Chris Flynn |
Director de proyectos | Adrian Bailon |
Director artístico | Cody Sabatine |
Chief Strategy Officer | Shelley Brown |
Planning Director | Eryn LeMesurier |
VP, Managing Director | Chris Perron |
Realizador | Brett Blackwell |
Productor ejecutivo | Michael Corbiere |
Productor delegado | Cale McArthur |
Montador | Jon Garofalo |
Montador | Brian Noon |
Fotógrafo | Darren Jacknisky |
Productor | Katie Methot |
Productor | Bobbi Dedman |
Online Editior | Eric Perella |
Montador | Sebastian Boros |
Colorista | Tricia Hagoriles |
Realizador | Tom Eymundson |
Productor | Maggie Blouin Pearl |
Sound Engineer | Kyle Anderson |
Technology Director | Madara Ranawake |
Frontend Developer | Robert Blayney |
Director de proyectos | Maia Spetter |
Director de proyectos | Gillian Morrison |
Retocador | Marcelle Faucher |
Retocador | Nabil Elsaadi |
Print Producer | Nabil Elsaadi |
Studio Designer | Billy Mavrakakis |