Black Business and Professional Association, et al. - "Worn Down by Words"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

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Marca: Black Business and Professional Association, et al.
País: Canadá

Anunciante: Black Business and Professional Association, et al.

Título	Worn Down by Words
Agencia	Zulu Alpha Kilo
Campaña	The Micropedia of Microaggressions
Anunciante	Black Business and Professional Association, et al.
Marca	Black Business and Professional Association, et al.
Fecha de primera difusión/publicación	2022 / 9
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings.
Medio	Case Study
Duración	102 seconds
Audio	Pirate Toronto
Responsable de la creación	Zak Mroueh
Director ejecutivo de creación	Stephanie Yung
Director ejecutivo de creación	Christina Yu
Director artístico	Andrea Por
Responsable de conceptos / redactor	Christina Roche
Diseñador	Zoe Kim
Design Director	Jeff Watkins
UI / UX Designer	Damian Simev
Account Management Team	Rob Feightner
Account Management Team	Karla Ramirez
Account Management Team	Micheal Braithwaite
Planning Team	Spencer MacEachern
Planning Team	Adrian Ver
Planning Team	Patrick Henderson
Planning Team	Sean Bell
Web Producer	Kenneth Haz
Audio Producer	Rebecca Adams
Production Director	Ola Stodulska
Studio Director	James Graham
Developer	Jake Edwards
Developer	Kyle Collins
Developer	Ariana Emond
Artista de producción	Pavel Petriycki
Artista de producción	Mila Lukezich
Artista de producción	Cecilia Bernasch
Productora	Zulubot
Realizador	Barbara Shearer
Productor	Lauren Schell
Productor	Mitch Cappe
Productor	Adam Palmer
Productor	Jackie Pal
Productor ejecutivo	Tom Evans
Director de fotografía	Greg Bennett
Montaje	Zulubot
Montador	Jessie Posthumus
Montador	Felipe Chaparro
Animación	Ashlee Mitchell
Post-production Producer	Sarah Dayus
Post-production Producer	Mariya Guzova
Online Artist	Felipe Chaparro
Motion Graphics	Mike Sevigny
Efectos especiales	Jay Baker
Colorista	Felipe Chaparro
Executive Audio Producer	Maggie Blouin Pearl
Ingeniero de sonido	Ian Boddy
Audio Social	Noah Mroueh
Illustrator	Nabil Elsaadi
Fotógrafo	Arash Moallemi
Artista de producción	Ashleigh O’Brien