Coke Red - "The Line-Up Song (174s)"

FP7/CAI

FP7/CAI Cairo, Egipto

Premios

13974

Marca: Coke Red
País: Egipto

Anunciante: Coca-Cola Company

Título	The Line-Up Song (174s)
Agencia	FP7/CAI
Campaña	Coke Acn
Anunciante	Coca-Cola Company
Marca	Coke Red
Fecha de primera difusión/publicación	2016 / 12
Sector Empresarial	Bebidas gaseosas
Sinopsis	Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up.
Medio	Televisión
Duración	174 seconds
Director creativo	Maged Nassar
Realizador	Maged Nassar
Colorista	Karim Mira
Montador	Amr Rabee
Director ejecutivo de creación	Ahmed Hafez Youness
Productor	Inas Nagy
Diseñador gráfico	Mohamed Abdel Hamid
Director creativo	Rami El Kerdani
Business Manager	Ahmed Fayez
Responsable de conceptos / redactor	Rana Kahiry
Director de cuentas	Sara Sherif
Diseñador gráfico	Mostafa Abdelmawla
Jefe de cuentas	Ahmed El Shimy
Ejecutivo de cuentas	Aslan Tarek
Ejecutivo de cuentas	Hend Ali
Productor	Moayad El Shenawy
Director artístico	Assem Ali
Productor ejecutivo	Begad Omran
Productor	Ahmed Azmi
Productor delegado	Naga Faied
Compositor de música	Wael Alaa
Responsable de vestuario / estilista	Nada Adel
Singer/Songwriter	Mohamed ELGhamrawy
Director de fotografía	Ahmed El Morsy
Stylist	Nada Adel
Productora	Bigfoot
Responsable de la producción	Heba Radwan