HSBC - "The Homeless Bank Account"

Wunderman Thompson UK

Wunderman Thompson UK London, Reino Unido

8319

Título	The Homeless Bank Account
Agencia	Wunderman Thompson UK
Campaña	The Homeless Bank Account
Anunciante	HSBC
Marca	HSBC
Posted	May 2021
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	Traditionally, banks require photo identification and proof of address to open an account. But these are documents that many homeless people may no longer have. So, the way in which society’s financial system has been designed means that once you’ve fallen out of it, it’s incredibly hard to find your way back in.At HSBC UK branches, people without a fixed address can now open a bank account using a participating charity’s address as their proof of identity (as long as they are accompanied by a charity caseworker that is). This partnership allows the homeless to reconnect with society and helps break the cycle of financial exclusion.To raise awareness of the service we took to the streets using data to pinpoint locations with the highest levels of homelessness that were also in close proximity to an HSBC UK branch that offered the service.
Medio	Case Study
Duración	128 seconds
Ejecutivo de cuentas	Amirah Hajat
Miembro del equipo creativo	Craig Hunt
Strategist	Eleanor Metcalf
Diseñador	Graham Channon
Miembro del equipo creativo	James Humphreys
Business Director	Claire Chislett
Director de cuentas	Luke Thornton
Responsable de cuentas de agencia	Olivia Taylor
Strategy Director	Omar El Gammal
Productor de la productora	Tom Lawrence
Diseñador	Bryan Riddle