Título | Joe Torre Safe At Home Foundation- Phone Call |
Agencia | gyro : |
Campaña | End the Cycle |
Anunciante | The Joe Torre Safe at Home Foundation |
Marca | The Joe Torre Safe at Home Foundation |
Fecha de primera difusión/publicación | 2017 / 3 |
Sector Empresarial | Violencias domésticas, agresiones sexuales |
Lema | End the Cycle |
Sinopsis | Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising "End the Cycle" campaign were created to change. |
Filosofía | To amplify its important mission and message, this month Safe At Home will debut its largest awareness campaign to date and its first in nearly 12 years. “End the Cycle” TV ads will run on CBS, A&E and additional top networks. Print and online will appear in top national publications and Web sites including The Wall Street Journal. Out-of-home began appearing earlier this year. |
Medio | Televisión |
Duración | |
Online | A52 Visual Effects |
Director ejecutivo de creación | Vito Zarrillo |
Director del grupo de creación | Kash Sree |
Director creativo | Marco Walls |
Director artístico | Alex Sprouse |
Responsable de conceptos / redactor | Colin Quinn |
General Manager | Wendy Lurrie |
Responsable de cuentas de agencia | Paige O'Reilly |
Strategist | Dafna Linden |
Productor | Courtney Trent |
Production (Agency) | UNIT9 |
Director | Michelle Craig |
Productor ejecutivo | Rania Hatter |
Productor ejecutivo | Luca Delaurentiis |
Director of Production Operations | Ben Kitchens |
Producer | Mindy Lubert |
Postproducción | Rock Paper Scissors |
Montador | Austyn Daines |
Productor ejecutivo | Christopher Noviello |
Productor ejecutivo | Jenny Bright |
Colorista | Paul Yacono |
Sonido | Lime Studios |
Productor ejecutivo | Susie Boylan |
Rerecording Mixer | Tom Paolantionio |