Título | Lets talk about your search algorithm, Shutterstock ? |
Agencia | WE |
Campaña | #SearchForEquality |
Anunciante | Desabafo Social |
Marca | Desabafo Social |
Fecha de primera difusión/publicación | 2017 / 4 |
Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
Sinopsis | Campaign raises awareness on racial inequality in search results The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil. |
Medio | Web Film |
Duración | |
Director creativo | Guy Costa |
Responsable de la creación | Guy Costa |
Director creativo | Ricardo Sarno |
Director artístico | Cristiano Rodrigues |
Sonido | Cristiano Rodrigues |
Director artístico | Douglas Reis |
Supervisor de clientes | Monique Evelle |
Director creativo | Ana Castelo Branco |
Director creativo | Luis Constatino |
Responsable de conceptos / redactor | Vitor Medrado |
Responsable de conceptos / redactor | Murilo Israel |
RTVC | Lais Leleu |
RTVC | Juliana Emeric |
Motion Graphics | Amanda Campos |
Motion Graphics | Ebson Clarindo |
Social Media Manager | Guilherme Pettine |
Social Media Manager | Bruno Neves |
Social Media Manager | Matheus Monteiro |
Productor ejecutivo | Mauricio Galvão |