Desabafo Social - "Lets talk about your search algorithm, iStock ?"

WE São Paulo, Brasil

4953

This ad is part of the ACT Responsible Collection

Marca: Desabafo Social
País: Brasil

Anunciante: Desabafo Social

Título	Lets talk about your search algorithm, iStock ?
Agencia	WE
Campaña	#SearchForEquality
Anunciante	Desabafo Social
Marca	Desabafo Social
Fecha de primera difusión/publicación	2017 / 3
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Sinopsis	Campaign raises awareness on racial inequality in search results The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil.
Medio	Web Film
Duración	49 seconds
Director creativo	Guy Costa
Responsable de la creación	Guy Costa
Director creativo	Ricardo Sarno
Director artístico	Cristiano Rodrigues
Sonido	Cristiano Rodrigues
Director artístico	Douglas Reis
Supervisor de clientes	Monique Evelle
Director creativo	Ana Castelo Branco
Director creativo	Luis Constatino
Responsable de conceptos / redactor	Vitor Medrado
Responsable de conceptos / redactor	Murilo Israel
RTVC	Lais Leleu
RTVC	Juliana Emeric
Motion Graphics	Amanda Campos
Motion Graphics	Ebson Clarindo
Social Media Manager	Guilherme Pettine
Social Media Manager	Bruno Neves
Social Media Manager	Matheus Monteiro
Productor ejecutivo	Mauricio Galvão