| Título | Alzheimers a Night to Remember |
| Agencia | Ogilvy Beirut |
| Campaña | Alzheimer's a Night to Remember |
| Anunciante | Alzheimer’s Association Lebanon |
| Marca | Alzheimer’s Association Lebanon |
| Fecha de primera difusión/publicación | 2017 / 2 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | The Alzheimer’s Association wanted to raise awareness amongst a younger audience but young people don't want to listen about illnesses that effect the old. We did this by making them experience the symptoms of Alzheimer's (confusion, memory loss and disorientation) without them knowing. In 3 Karaoke venues we secretly changed the lyrics of famous songs. By altering the lyrics, we gave the unsuspecting performers a taste of what it feels like to be confused and disoriented; the daily struggles of an Alzheimer's patient. At the end of the songs, our main message followed on screen explaining what had just happened, triggering a very emotional reaction to the audience present. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Paul Shearer |
| Director ejecutivo de creación | Moe Minkara |
| Business Director | Rima Isho |
| Managing Director | Naji Boulos |
| Director creativo adjunto | Ramzi Ibrahim |
| Director creativo adjunto | Karim Sherif |
| Responsable de conceptos / redactor | Malek Badreddine |
| Diseñador gráfico | Dimitri Ghalieh |
| Diseñador gráfico | Jean Rizk |
| Productora | Ecstacy Labs |
| Productora | Beyond Post |