Beqa Meparishvili
Executive Creative Director at Windfor's Advertising
Georgia, Georgia
TítuloDinner with Georgia
Agencia
Campaña Dinner With Georgia
Anunciante Georgian National Tourism Administration
Marca Georgia And Travel
Fecha de primera difusión/publicación 2017 / 3
Sector Empresarial Destinaciones (Países y lugares)
Sinopsis Lucky tourist given VIP treatment and dinner with Prime Minister after becoming 6 millionth person to visit Georgia.
The unsuspecting visitor was treated to luxurious food, fabulous wine, music, dancing and a very warm welcome as the country, situated between Europe and Asia, celebrated an increase in tourism last year.

Arriving in a new country on the first day of a big trip can be daunting at best, disastrous at worst.

You’re tired from the flight, you have to wait forever for your bags to arrive on the carousel and there are no taxis to the hotel.

Imagine how much better the experience would be if hundreds of strangers had got together ahead of your arrival and, without you knowing, planned a VIP experience for you.

Those strangers take care of everything from luxury transport and delicious food and wine to cultural experiences and meetings with fascinating locals.

Sound too good to be true? Well that’s exactly what happened to one unsuspecting man when he arrived in Georgia.

Jesper Black flew there from his native Netherlands last year having no clue he was about to become the 6 millionth international traveller to visit the country in 2016, which sits in the Caucasus region between Europe and Asia.

The Dutchman negotiated passport control like everyone else, unaware he was being watched by government workers and others who had spent months preparing for his arrival.

A total of 6,350,825 international travellers visited Georgia last year, up by 7.6% on the previous year, so the country had decided to celebrate.

A video released by the Georgian Tourism Administration shows some of the preparation for Mr Blacks’ trip, with residents being ask which of the country’s cuisine he should be treated to.

It then shows a driver pick the lucky tourist in a luxury car and begin to drive.

When the passenger asks the driver where he’s being taken, the chauffeur smiles and hands Mr Black a card that reveals he is in for a treat.

It said: "Dear Jesper, you are a very special guest for us. Perpare for surprises. Georgia."

A large screen looms in front of them as they drive through the capital city Tbilisi, featuring a large photograph of the man of the moment's face accompanied by the text “he has arrived”.

Mr Black can’t believe it when he steps from the car and is greeted in person by Giorgi Kvirikashvili, the Prime Minister of Georgia.

The pair site down together to enjoy delicious looking food and some of the country’s famous wine while being entertained with traditional Georgian music and dancing.

At the end of the video, Mr Black says it was a once in a lifetime trip that he will definitely be telling is children about.

Blinking back tears he says he is “super grateful” to the people of Georgia for the warm welcome.
Medio Case Study
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