Título | It’s What Connects Us (Version 2) |
Agencia | Mekanism |
Campaña | It's What Connects Us |
Anunciante | Home Box Office, Inc. |
Marca | HBO |
Posted | Abril 2017 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Sinopsis | The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. |
Medio | Interactivo |
Duración | |
President | Jason Harris |
Director creativo | David Horowitz |
Responsable de conceptos / redactor | Alex Riezebeek |
Responsable de conceptos / redactor | Bryan Davis |
Responsable de la producción | Kati Haberstock |
Productor | Felix Messina |
Director of Brand Management | Melissa Hill |
Brand Director | Cassie Jackson |
Brand Manager | Emily Jaslove |
Postproducción | The Mill |
Montador | Joe Simons |
Montador | Ryan McKenna |
Assistant Editor | Rachel Greco |
Assistant Editor | Matt Campbell |
Colorista | Mikey Rossiter |
Diseñador | Chet Hirsch |
Productor | Dan Love |
Sonido | Heard City |
Productor ejecutivo | Sasha Awn |
Productor de la productora | Andi Lewis |