Caribbean Bay Water Park - "Life Pump"

Cheil

Cheil Seoul, Corea del Sur

Premios

10131

Marca: Caribbean Bay Water Park
País: Corea del Sur

Anunciante: Samsung

Título	Life Pump
Agencia	Cheil
Campaña	Life Pump
Anunciante	Samsung
Marca	Caribbean Bay Water Park
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Electrónica doméstica y audiovisual
Sinopsis	It is very difficult for victims of sudden cardiac arrest to survive in Korea. The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ? With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm The execution : We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association.
Medio	Web Film
Duración	119 seconds
Responsable de la creación	Jeongkeun Yoo
Jefe del grupo de creación	Wain Choi
Director creativo	Hyungkyun Oh
Director creativo	Sungphil Hwang
Responsable de conceptos / redactor	Jia Kim
Director artístico	Sungphil Hwang
Director artístico	Hyungkyun Oh
Director de cuentas	Jaehwan Lee
Ejecutivo de cuentas	Chan Kim
Ejecutivo de cuentas	Hyunjin Shim
Ejecutivo de cuentas	Junseok Park
Ejecutivo de cuentas	Hana Lee
Productor de la agencia	Sunho Sunho Bae
Productora	Junpasang Production
Productora	Yonggamhan Production
Planificador estratégico	Kyounghyun Kim
Realizador	Yonghan Moon
Assistant Director	Hunpyo Kim
Productor ejecutivo	Kyounghyun Kim
Productor	Dongjo An
Jefe de decorados	Seunghyun Jo
Postproducción	Seoul Visions
Montador	Daehyeon Cho
Colorista	Soyeon Soyeon Kim
Colorista	Sujeong Park
Colorista	Changbin Yoo
Flame Artist	Naedo Lee
Flame Artist	Yejin Lee
Post-production Producer	Hanbi Choi
Post-production Producer	Jin Lee
VFX Company	Ex Creative
Product Designer	Changhwa Yeo
Product Designer	Myoungjun Joo
Producción de sonido	Kiss Fm
Sound Designer	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Production Team	Taeho Park