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Rodrigo Leal Rodrigues
Rodrigo Leal Rodrigues
Director ejecutivo de creación at Horizon FCB
Dubai, Emiratos Árabes Unidos
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TítuloMacchiato
Agencia
Campaña Simple
Anunciante McDonald's
Marca McCafé
Fecha de primera difusión/publicación 2019
Sector Empresarial Restaurantes y comida rápida
Filosofía In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Medio Prensa y publicaciones
Responsable de la creación
Regional Executive Creative Director
Creative Director
Head of Art
Responsable de conceptos / redactor
Director artístico
Responsable de cuentas de agencia
Business Lead
Planning Director
Jefe de impresión

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