| Título | What People Say About Us |
| Agencia | Kairo |
| Campaña | What People Say About Us |
| Anunciante | Zooba Eats |
| Marca | Zooba |
| Fecha de primera difusión/publicación | 2016 / 10 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | THE IDEA WAS BASICALLY TO FACE THE ELEPHANT IN THE ROOM. THE ONE TRUE INSIGHT IS THAT EGYPTIANS WERE CONTINUOUSLY MAKING FUN OF ZOOBA’S HIGH PRICES. EVEN ITS REGULAR CUSTOMERS TEND TO MAKE FUN OF THEMSELVES ON SOCIAL MEDIA FOR PAYING THAT MUCH FOR STREET FOOD. WE DECIDED TO COLLECT ALL COMMENTS MADE ABOUT ZOOBA’S SANDWICH PRICES AND AMPLIFY THEM. |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | Hesham Ellabban |
| Director creativo | Montasser Khalil |
| Responsable de conceptos / redactor | Mohamed Ayat |
| Managing Partner | Sameeh Selim |
| Planificador de cuentas | Sara el Sherbiny |
| Manager, Creative Content | Mohamed Abdelhamid |
| Director artístico | Nora Aly |
| Diseñador gráfico | Omar El Sakka |
| VFX Artist | Hazem Ragheb |
| Digital Planner | Walaa Abu El Aeinen |
| Realizador | Tameem Youness |