| Título | Ghaneely |
| Agencia | FP7/CAI |
| Campaña | Ghaneely |
| Anunciante | Orange |
| Marca | Orange |
| Fecha de primera difusión/publicación | 2016 / 11 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | Produced in the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. Because the app gave them a wide selection of music options, artists and genres to enjoy whenever and wherever, so too did our campaign. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. Accordingly, our video invited our app users to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our campaign. Therefore, without the engagement and participation of our audience, the campaign would cease to exist and remain music-less. |
| Medio | Web Film |
| Duración | |
| Director ejecutivo de creación | Ahmed Hafez Youness |
| Director creativo | Rami El Kerdani |
| Director artístico | Moemen EL Siwi |
| Responsable de conceptos / redactor | Rana Khairy |
| Group Account Director | Sondos Effat |
| Director de cuentas | Raghda El Maghrabi |
| Jefe de cuentas | Ramy Raafat |
| Jefe de cuentas | Hatem El Rashidi |
| Director Digital | Hanaa Baghdadi |
| Digital Manager | Umar Achraf |
| Digital Project Manager | Yahia Hashem |
| Head Of Planning | Naila Fattouh |
| Planning Supervisor | Mostafa Hashish |
| Responsable de la producción | Heba Radwan |
| Productor | Inas Nagy |
| Productor | Moayad El Shenawy |
| Realizador | Tameem Youness |
| Director de fotografía | Mihai Marius |
| Compositor de música | Wael Alaa |
| Productor ejecutivo | Fadi Fahim |
| Montador | Ahmed Asem |
| Colorista | Karim Mira |
| Sound Designer | Hosny Ali |
| Productora | Lighthouse Film |