| Título | The Wider Web |
| Brief | People on the autism spectrum struggle with sensory overload when using the internet. So Etisalat introduced Wider Web – a first-of-its-kind web extension that gives users on the spectrum more control, redesigning their global browsing experience. The extension has five functions that directly address sensitivity related to sight and sound, simplifying online content by altering code. |
| Agencia | Impact BBDO |
| Campaña | Wider Web |
| Anunciante | Etisalat |
| Marca | Etisalat |
| Fecha de primera difusión/publicación | 2021 / 4 |
| Sector Empresarial | Servicios de telefonía de larga distancia |
| Sinopsis | Introducing the first autistic-friendly web extension. On April 2nd, World Autism Awareness Day, we launched Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world first product of this kind. The extension allows users to reorganize information, change colour modes and fonts on webpages. In addition, advertising is blocked as well as video auto play and unrelevant background images. |
| Medio | Case Study |
| Duración | |
| Más información | https://www.etisalat.ae/en/c/generic/wider-web.jsp |
| Chief Executive Officer (CEO) | Dani Richa |
| Director ejecutivo de creación | Ali Zein |
| Regional Executive Creative Director | Ali Rez |
| Director creativo | Alexander Rodriguez |
| Director artístico | Martino Caliendo |
| Business Director | Samer Khansa |
| Director de cuentas | Amira Abdelnabi |
| Strategy Director | Mostafa Hashish |
| Managing Director | Fouad Bou Mansour |
| Responsable de la creación | Paul Shearer |
| Director de arte digital | Faten Al Mukhtar |
| Diseñador | Megan Fowkes |
| Senior Account Executive | Lara Boustani |
| Digital Planner | Yahia Hashem |
| Responsable de la producción | Ossama El Rashidy |
| Director de publicidad | Mahmoud Farwiz |
| Director de publicidad | Saadia Abdul Qayyum |
| Director de publicidad | Mohamed Hafez |
| Director de publicidad | Yasmeen El Mallah |
| Digital Planner | Fares Hamad Fares |
| Director de publicidad | Mohamed Al Masfer |
| Brand Director | Ahmed El Goweiny |
| Digital Communications Manager | Abdullah Ghandour |
| Social Media Manager | Mana Al Azizi |
| Manager/CSR Marketing | Shaima Al Breki |