Naila Fattouh
Chief Executive Officer (CEO) at Impact BBDO
Cairo, Egipto
TítuloJuice
Agencia
Campaña No One Takes You in to Account, so We’re Giving You Your First Account.
Anunciante Egbank
Marca Egbank
Fecha de primera difusión/publicación 2017
Sector Empresarial Banca, finanzas, legislación y seguros
Filosofía A typical family outing in Egypt always ends at the neighborhood juice stand. Raouf Abdel Raouf, also known as Oufa is with his family ordering juice. His father initiates the order by stating that he’ll have mango juice, and proceeds to take orders from the rest of the family. Everyone chooses mango, but Oufa would prefer sugar cane. The father looks at the vendor and orders 5 mango juices, completely disregarding Oufa’s request for sugar cane. The father looks back at his son scolding him for ordering sugar cane, because who orders sugar cane. In silent rebellion, Oufa mumbles almost to himself that he’s allergic to mango. But as usual, the mumble is barely heard and definitely unconsidered by his father. Oufa, pouts in self-pity as the film ends with one single promise from EBANK, “No one takes you in to account, so we’re giving you your first account.”
Medio Interactivo
Duración
Executive Creative Director
Creative Director
Copywriter
Art Director
Responsable de conceptos / redactor
Group Account Director
Account Supervisor
Account Executive
Head of Digital and Social Media
Digital Account Executive
Head of Strategic Planning
Head of Film Production Department
Producer
Director
DOP
Executive producer
Producer
Production Manager
Line Producer
Production Coordinator
1st Assistant Director
1st Assistant Director
2nd Assistant Director
Art Director
Stylist
Colorist
Editor

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