Abdel Hamid Bekhettou
Conceptor at Publicis Middle East
Dubai, Emiratos Árabes Unidos
TítuloMaggi Diaries : Women of Change
Agencia
Campaña Maggi Diaries : Women of Change
Anunciante Nestlé
Marca Maggi
Fecha de primera difusión/publicación 2016 / 10
Sector Empresarial Sopas, relleno, salsas precocinadas
Sinopsis From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange.
Medio Web Film
Duración
Regional Creative Director
Responsable de la creación
Deputy General Manager
Director artístico
Conceptor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director de cuentas
Responsable de cuentas de agencia
Regional Head Middle East & North Africa
Productora
Group Account Manager – Social
Ejecutivo de cuentas
Director creativo
Business Affairs
Product Management
Manager, Consumer Marketing

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