Robert Slot
Director of Tech/Group Account Director at TBWA\NEBOKO
Amsterdam, Países Bajos
TítuloTramroulette
Agencia
Campaña Tramroulette
Anunciante Holland Casino
Marca Holland Casino
Fecha de primera difusión/publicación
Sector Empresarial Lotería y juegos de azar
Sinopsis How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
Medio Exterior
Duración
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Diseñador
Productor de la agencia
Productora
Productora
Realizador
Fotógrafo
Fotógrafo Wouter Koomen
Fotógrafo Mink Pinster
Fotógrafo
Montador Frits-Jan Smit
Sonido
Música
Ingeniero técnico
Ingeniero técnico
Ingeniero técnico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia

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