Título | Arena |
Agencia | Aktuellmix |
Campaña | Arena |
Anunciante | Samsung |
Marca | Samsung |
Fecha de primera difusión/publicación | 2017 / 4 |
Sector Empresarial | Electrónica doméstica y audiovisual |
Filosofía | Samsung Arena To launch the Samsung S7 during the Rio Olympic Games, Samsung brought the Olympic spirit to its stores and developed a special stand to display its products. In addition, it was a chance for the public to receive posters of images that had been photographed using the smartphone as gifts. This action was created by Aktuellmix, and was a great success. During the Olympic Games, more than 1 million people were impacted in 20 stores in Rio and São Paulo. In addition, the public commented on and shared the initiative on social media. |
Medio | Televisión y Cine |
Duración | |
Director creativo | Filipe Chiminazzo |
Director creativo | Fabio Moran |
Creative Manager | Priscilla Grabert |
Product Design Managing | Juliano Bertolin |
Director artístico | Priscilla Grabert |
Copywriter | Diana Kurpjuweit |
Jefe de decorados | Juliano Bertolin |
Jefe de decorados | Gustavo Visconti |
Jefe de decorados | Luiz Fernando Haddad |
Strategic Planning | Beto Marques |
Business VP | Mario Medina |
Account Director | Marcela Oliveira |
Director de cuentas | Patricia Segatto |
Responsable de cuentas de agencia | Roberta Freitas |
Executive Producer | Rodrigo Merigue |
Executive Producer | Fernanda Emerick |
Post Production | Amanda Xavier |
Production Company | Zeste Films |
Sound | Ritmika |