Versailles - "Audience Au Roi"

Havas Media France

Havas Media France Puteaux, Francia

Premios

6822

Marca: Versailles
País: Francia

Anunciante: Canal +

Título	Audience Au Roi
Brief	For the launch of the third season of its TV show Versailles, Canal + wanted to know what the real Louis XIV would have thought of the series. However, as the Sun King died in 1715, he had to be brought back to life artificially. Based on the king's health record and myriad other sources of information, his voice was recreated using AI. The reincarnated Louis XIV was then able to discuss the series with a history buff and a tech influencer.
Agencia	Havas Media France
Campaña	Audience Au Roi
Anunciante	Canal +
Marca	Versailles
Posted	Noviembre 2018
Sector Empresarial	Programas y cadenas de televisión y radio
Sinopsis	For the launch of the third and last season of Versailles, Canal + wanted to know what, Louis XIV, the key player of this series thought of it. However, as the Sun King died in 1715, we had no choice but recreating his voice by the use of an artificial intelligence. Using the king's health record held by his three doctors during his whole life and every other piece of information we could get, scientists and historians helped achieving this project. With his freshly recreated voice, Louis XIV was then able to discuss the series and his life with Nota Bene, a famous French youtuber specialized in History, and with TechNews, a famous French tech influencer. He was also featured in Konbini’s (French infotainment digital media) “Fast & Curious”, a digital show in which guests answer to forced-choice, closed-ended questions. Eventually, the King would answer to an even broader audience on Twitter thanks to #AudienceAuRoi.
Problema	Versailles is a Franco-Canadian historical fiction television series, set during the construction of the Palace of Versailles during the reign of Louis XIV. It premiered on 16 November 2015 on Canal+ in France and on Super Channel in Canada. Then it was broadcasted on Ovation in the USA and on BBC Two in the UK during 2016. The series is now at its third and last season.
Medio	Interactivo
Director creativo	Stéphane Xiberras
Director creativo	Benjamin Le-Breton
Director creativo	Arnaud Assouline
Responsable de conceptos / redactor	Alexandre Girod
Director artístico	Julien Vergne
Deputy General Manager	Guillaume Espinet
Director de publicidad	Marie Chapuis
Responsable de cuentas de agencia	Mathilde Lançon
Productor de la agencia	Bao Tu Ngoc
Responsable de cuentas de agencia	Yves del Frate
Director de proyectos	Caroline Le Moal
Director de proyectos	Romain Merielle
Director de proyectos	Frédéric Saint Sardos
Director de proyectos	Nicolas Masson
Director de proyectos	Sébastien Couellan
Director de proyectos	Anne Duvivier
Director de proyectos	Juliette Dupuis
Director de proyectos	Benoît Cappelletti
Director de proyectos	Florian Charpentier
Director de proyectos	Audrey Gauthier
Marketing Director	Mathilde VILLETTE
Director de publicidad	Luis Martins
Director de publicidad	Juliette Ovarlez
Director de publicidad	Alexya Veyry
Director de publicidad	Marion Auvray
Director de publicidad	Roxanne Pasetti