Productor ejecutivo at Love Song

Expedia.com - "Never Give Up On Going"

Love Song

Premios

6645

Marca: Expedia.com
País: Estados Unidos

Anunciante: Expedia, Inc.

Título	Never Give Up On Going
Título (Lengua original)	Wisdom & Obi
Agencia	Love Song
Campaña	Never Give Up On Going
Anunciante	Expedia, Inc.
Marca	Expedia.com
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Reservaciones y agencias de viajes en línea
Sinopsis	Following a father and young son, the piece match-cuts the child’s hands running over a common beige carpet as he imagines the feeling of sand on the sunny beaches of Jamaica, his father’s childhood home. Inspired to show his son the place where he grew up, the boy’s father utilizes Expedia to make this goal a reality. The spot ends with the family in Jamaica creating new memories, experiencing what, before that moment, had only been a dream.
Filosofía	Expedia’s newest campaign, “Never Give Up On Going,” illuminates how the popular travel service helps would-be voyagers overcome real-life barriers to embark on emotional journeys to discover meaningful travel experiences. Known for her ability to evoke authentic, everyday intimacy with her performers while capturing it all with dynamic camera work, Love Song director Justyna Obasi delivers the touching film “Wisdom & Obi” as part of this series. The film strikes a personal note for Justyna: “It took me back almost thirty years ago when my mother decided to finally show me Nigeria. This is me; this is a familiar feeling.” Leading with empathy, the camera follows the characters as they grow, move through the story, and reveal more about themselves. Obasi speaks to the need for “Wisdom & Obi” to unfold organically, adding. “If we are not authentic enough, then we risk a cliché. These characters are not clichés.” Featuring believable characters and quotidian, humble design, Obasi’s naturalistic casting and production design choices drive home the emotional truth of the ad with ease. Emmy-nominated director Justyna Obasi studied as a visual artist before training to direct actors at the renowned National Film and Television School in Beaconsfield, UK. She has directed commercials for Adidas, Google, and Meta, as well as many music videos and narrative films.
Medio	Interactivo
Duración	60 seconds
Productora	Love Song
Realizador	Justyna Obasi
Managing Partner	Kelly Bayett
Partner	Daniel Wolfe
Productor ejecutivo	Deannie O’Neil
Productor	Nicole Powell
VFX/Post Production	Trafik
Colorista	Mark Gethin
Color Assist	Nate Seymour
Post-production Producer	Greer Bastiche
Executive Post Producer	Megan Lang Bice
VFX Supervisor	Benji Davidson
Flame Artist	Jacob Goldberg
Flame Artist	Markis Lazarre
Post-production Producer	Charlotte Preuss
Executive Post Producer	Karena Ajamian
Montaje	Exile Editorial
Montador	Shane Reid
Managing Partner	CL Kumpata
Editorial Producer	Ashley Bauchman
Editorial Producer	Dylan Majerus
Montador	Nate Gross
Assistant Editor	Jonathan Rogers
Responsable de la producción	Michael Miller
Productor ejecutivo	Jennifer Locke
Music / Sound Design	Barking Owl
Music Creative Director	Kelly Bayett
Sound Designer	Gus Koven
Mix	AJ Murillo
Assistant Engineer	Beau Manning
Productor de sonido	KC Dossett