Cadbury - "There's a Glass & a Half in Everyone: Lunchtime"

VCCP

VCCP Global

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1237

Marca: Cadbury
País: Reino Unido

Anunciante: Mondelez International

Título	There's a Glass & a Half in Everyone: Lunchtime
Agencia	VCCP
Campaña	There's a Glass & a Half in Everyone
Anunciante	Mondelez International
Marca	Cadbury
Fecha de primera difusión/publicación	2023 / 10
Sector Empresarial	Chocolatinas, golosinas, dulces, chicle
Sinopsis	Cadbury Dairy Milk has today launched its first audio ads celebrating real life moments of generosity as part of its ongoing ‘There’s a Glass and a Half in Everyone’ campaign, the series of five stories was created by global agency of record VCCP London. Each 60” radio ad tells the story of a genuine moment of kindness drawn from across the UK. To showcase the power of generosity, the campaign uses an innovative 60 second media buy by Publicis Media to disrupt the usually cluttered ad breaks and allow the heartwarming acts of kindness to get the airtime they deserve and have listeners stop in their tracks to listen. This is the first time the campaign has been extended to audio ads and posed a fresh challenge to the team in replicating the warmth and feelgood spirit of the AV campaign on the radio. To do this they continued the storytelling formula which was the focus of the AV campaign and selected their favourite stories of everyday generosity, which were retold by voiceover artist and actor Aisling Loftus. The team avoided the use of sound effects to allow the stories to deliver their simple message with greater impact. Whilst the ads have no mention of chocolate they proudly demonstrate Cadbury’s values and show how generosity brings people together.
Medio	Radio
Duración	60 seconds
Advertising Agency	VCCP
Director de publicidad	Joel Cadbury
Director creativo	Simon Connor
Director ejecutivo de creación	Jonny Parker
Director ejecutivo de creación	Chris Birch
Miembro del equipo creativo	Aly Golani
Miembro del equipo creativo	Emma Jackson
Business Director	Charlie Griffith
Group Planning Director	Ollie Gilmore
Productora	Factory Studios
Productor	Gaynor Goldring
Productor	Gerda Aleksandraviciute
Creative Producer	Gaynor Goldring
Director de cuentas	Will Hazelton
Responsable de cuentas de agencia	Maddie Jones
Strategist	Charlotte O’Brien
Media Buying Agency/Media Planner	Publicis Media
Media Planner	Lynne Quinn
Media Planner	Lauren Nolan
Media Planner	Kate Osbourne
Voice Talent	Aisling Loftus