Miguel Felipe Molina
Copywriter at Grey Group
New York, Estados Unidos
TítuloPower Aid
Marca Powerade
Fecha de primera difusión/publicación 2016 / 1
Sinopsis Only injuries separate athletes from their passion. Power Aid is a bottle with a unique label that turns into a tape designed to facilitate the body's natural healing process while providing support and stability to your muscles.


Art Director: Laura Marie Mariel
Copywriters: Felipe Molina & Alvaro Florez

Medio Product Design/Development
Responsable de conceptos / redactor

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