Título | Car Insurance |
Agencia | DDB Group Aotearoa |
Campaña | Live a little freer |
Anunciante | AA Insurance Limited |
Marca | AA Insurance |
Fecha de primera difusión/publicación | 2018 / 8 |
Sector Empresarial | Seguros |
Filosofía | AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio. |
Medio | Televisión y Cine |
Duración | |
Head of Marketing Communications | Richard Park |
Director creativo | Ben Pegler |
Director ejecutivo de creación | Shane Bradnick |
Responsable de la creación | Damon Stapleton |
Productor ejecutivo | Judy Thompson |
Planner | Anna Gunnell |
Media Services | Thinza Mon |
Responsable de conceptos / redactor | Veronica Copesake |
Director artístico | Julia Ferrier |
Business Director | Lucy Paykel |
Business Director | Clare Van Tiel |
Planning Director | Rupert Price |
Lead Business Partner | Kate Lines |
Sound Mix and Design | Craig Matuschka |
Sound Mix and Design | Liquid Studios |
TV Producer | Samantha Royal |
Production Company | FINCH |
Productor ejecutivo | Karen Bryson |
Director | The Bobbsey Twins From Homicide |
Director de fotografía | Zoë White |
Producer | Rebekah 'Bex' Kelly |
Offline Editor | Tim Mauger |
Colourist | Jean-Clément Soret |
Online Editor | Stuart Bedford |
Online Editor | Jonte Wendt |
Music Licensing | Jonathan Mihaljevich, Franklin Rd. |