Yahoo! Japan - "It Was This High"

Hakuhodo Kettle Inc

Hakuhodo Kettle Inc Tokyo, Japón

Premios

5572

Marca: Yahoo! Japan
País: Japón

Anunciante: Alpina

Título	It Was This High
Agencia	Hakuhodo Kettle Inc
Campaña	It Was This High
Anunciante	Alpina
Marca	Yahoo! Japan
Fecha de primera difusión/publicación	2017 / 6
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	The tallest tsunami resulting from the earthquake was 16.7m high. Everyone heard this number on the news and read it in the newspaper or online, but it’s tough to imagine in real terms. So, we drew a line “IT WAS THIS HIGH” on the landmark in Tokyo to etch this massive height into people’s memories and bring up the topic of disaster preparation. By drawing a single red line “IT WAS THIS HIGH” on the iconic landmark in the middle of Tokyo, we made people think and imagine the fear and the height of the tsunami caused in the Great East Japan Earthquake. People’s imagination sparked the conversations about disaster preparation and raise consciousness toward it.
Resultado	Yahoo! JAPAN has and will always see March 11th as the day to raise consciousness towards disaster preparation, and the problem was that people who had not experienced the disaster has lower consciousness towards it. We needed to create conversations about disaster preparation within both media and people. The key was, how we could make them imagine the height and fear of the disaster.
Medio	Relaciones públicas
Duración	119 seconds
Director creativo	Kazuaki Hashida
Responsable de conceptos / redactor	Yasutaka Ide
Director artístico	Yusei Kakizaki
Responsable de conceptos / redactor	Shoko Uchida
Designer	Goichi Nagakawa
Designer	Akane Fujimaki
Account Director	Ken Okada
Account Service	Daiki Yamagata
Brand Manager	Shinya Uchida
Brand Manager	Yoko Wake
Chief Producer	Hisaya Kato
Director de producción	Tomonori Nakamura
Director de producción	Hiroaki Maji
Planning Director	Miyuki Akimoto