| Título | The Sun and the Snake |
| Agencia | BBDO New York |
| Campaña | The Sun and the Snake |
| Anunciante | Foot Locker |
| Marca | Foot Locker |
| Fecha de primera difusión/publicación | 2018 / 9 |
| Sector Empresarial | Zapatillas de tennis y de baloncesto |
| Sinopsis | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
| Medio | Branded Content |
| Duración | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Dan Lucey |
| Director creativo adjunto | Brian Stokely |
| Director creativo adjunto | Martins Zelcs |
| Director creativo adjunto | Bhanu Arbuaratna |
| Diseñador | Brandon Galosi |
| Animación | Shotopop |
| Realizador | Dipankar Sengupta |
| Productora | MTC |
| Productor ejecutivo | Chris Lenox Smith |
| Productor | John Holt |
| Sound Designer | Matt Lewkowicz |
| Sound Designer | Sam Posner |
| Sound Designer | Parker Silzer |
| Sound Designer | Chris Lenox Smith |
| Director de cuentas | Laura McWhorter |
| Responsable de cuentas de agencia | Sam Henderson |
| Ejecutivo de cuentas | Mackenzie Alderman |
| Planning Director | Steve Panawek |
| Director de proyectos | Amy Orgel |
| Productor ejecutivo agencia | James Young |
| Communications Strategist | James Mullaly |
| Communications Strategy | Patrick Tomasiewicz |
| Account Management Team | Janella Van Wonderen |
| Animación | Giulia Frixione |
| Animación | Hannah Lau-Walker |
| Animación | Marylou Mao |
| Animación | Diana Buzea |
| Animación | Kirill Blumenkrants |
| Animación | Arman Alipour |
| Animación | Dipankar Sengupta |
| Animación | Alison Oxborrow |
| 3D Artist | Samantha Friend |
| Animatics | Richard Payne |
| Storyboard Artist | Dipankar Sengupta |
| Colorization | Beidi Guo |
| Colorization | Ionut Lupu |
| AE Animation & Compositing | Richard Payne |
| AE Animation & Compositing | Ionut Lupu |
| Diseñador | Carin Standford |
| Diseñador | Casper Franken |
| Illustration | Samantha Friend |
| Illustration | Tony Sekyere |
| Illustration | Carin Standford |
| Illustration | Cat Finnie |
| Illustration | Kalyanjyoti Mohan |
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