| Título | CanonLife Redefine Thai Alphabet |
| Agencia | Rabbit's Tale Co.,Ltd |
| Campaña | CanonLife Redefine Thai Alphabet |
| Anunciante | Canon Inc. |
| Marca | Canon |
| Fecha de primera difusión/publicación | 2016 / 10 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Sinopsis | Redefining Thai education at its origin with the power of photography. Thai Alphabets is the first lesson, the first step of Thai education. Through the power of photography, Canon thinks there is a way we can create more inspiring experience for Thai students by modifying the original format of the current Thai alphabet book. We launched ’Canon Life Redefine: Thai Alphabet’ as a photo contest that turns our online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet pictures. From 8,653 photos sent from 6,253 photographers, we were able to produce a new set of learning tools for students in over 400 schools around Thailand. Our meaningful purpose reaches over millions of impressions through social media sharing. The campaign successfully brought the power of photography to ignite the redefinition of Thai education. |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | Noranit Yasopa |
| Director creativo | Papop Chaowanapreecha |
| Responsable de conceptos / redactor | Nalin Viroonhatham |
| Director artístico | Valunch Charoensombut-Amorn |
| Director de cuentas | Kathleen Wongsaenganan |
| Ejecutivo de cuentas | Natthawut Chartpatthomrak |
| Strategic Planning Director | Saroj Laohasiri |
| Productor de la agencia | Potrawee Wichien |
| Productor de la agencia | Arthitaya Kitiwattanakorn |
| Associate Account Manager | Nat Luevarapong |
| Digital Planner | Kook Khampain |
| Digital Planner | Sayomphu Pongmai |
| Diseñador | Sibb Sattakhunchutipas |
| Senior Graphic Designer | Chakrit Boonjaroen |
| Diseñador gráfico | Saratoon Chanvichit |
| Diseñador gráfico | Nattawat Mongkol-Adisai |
| Production Assistant | Worarat Kaewkhow |
| Director de producción | Mittraphorn Phongsaroj |
| Director de producción | Vananan Whangpuam |
| Productora | Meour |
| Realizador | Teewin Varapaskul |
| Cinematografia | Setthawut Samathimongkol |
| Gaffer | Apiwat Thongyoo |
| Productor | Thanaphorn Phiansomphol |
| Assistant Director | Pongsakorn Chomwong |
| Director de producción | Parisoot Naraiprasit |
| Assistant Producer | Worarat Kaewkhow |
| Director de producción | Vananan Whangpuam |
| Montador | Tanat Suraboonkul |
| Postproducción | Kanitha Samran |
| Flame Artist | Chatpatt Ittipitchayawat |
| Flame Artist | Lhin Koedliam |
| Visual Effects Supervisor | Kem Suraphongchai |
| CG Lead Artist | Yuttasak Jarupitak |
| CG Lead Artist | Benz Piyawong |
| Voice | Taworn Phoonphongsa |
| Vocalist | Arunya Banmai |
| Vocalist | Kittiya Klajangpuch |
| Vocalist | Suchada Boonmachoo |