| Título | Against brown bottles |
| Agencia | Serviceplan Group |
| Campaña | Against brown bottles |
| Anunciante | Anheuser-Busch |
| Marca | Beck's |
| Fecha de primera difusión/publicación | 2018 / 8 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | Summer 2018: While Beck’s calls to a design contest on its bottles, media spreads a disturbing photo from Eastern Germany, of right-wing protests turning violent. Unmistakable, in the middle of the photo: a Beck’s promo bottle. We wanted to make sure that Beck’s never gets into the wrong hands again. That’s why we answered only two hours after the photo made the news, with the pre-release of a design entry. The label has an unmistakable double-meaning. Literally translated, it’s “Against brown bottles”. But in Germany, “brown” is a synonym for right-extremists and “bottle” for idiot. A political statement that eventually reads: “Against right-wing idiots”. Our post made the right-wing party and others boycott Beck’s but expressed what all of Germany felt. The label generated more than 505.000 interactions and became reality – in form of more than 2,5 million bottles that were sold out in no time all over Germany. |
| Medio | Redes Sociales |
| Duración | |
| Responsable de la creación | Alexander Schill |
| Ejecutivo de cuentas | Thomas Heyen |
| Ejecutivo de cuentas | Markus Kremer |
| Ejecutivo de cuentas | Florian Klietz |
| Ejecutivo de cuentas | Kristian von Elm |
| Ejecutivo de cuentas | Lars Holling |
| Responsable de cuentas de agencia | Sabrina Schwartz |
| Responsable de cuentas de agencia | Mariah Kattmann |
| Director creativo | Ronnie Patt |
| Diseñador | Dennis Fritz |
| Diseñador | Sebastien Stabenau |
| Productora | element e |
| Director artístico | Sudarshan Waghmare |
| Director artístico | Sine Hansen |
| Director artístico | Philipp F. Trübiger |
| Responsable de conceptos / redactor | Jan-Erik Scheibner |
| Responsable de conceptos / redactor | Melis Adigüzel |
| Responsable de conceptos / redactor | Joy Chakravorty |
| Final Art Work | Nils-Christian Sperling |
| Realizador | Jeffrey Lisk |
| Realizador | Bernd Possardt |
| Director de fotografía | Chris McKissick |
| Responsable de la producción | Patrick Volm-Dettenbach |
| Productor | Sebastian Schröer |
| Productor | Bernd T. Hoefflin |
| Managing Director | Christoph Köhler |
| Production Assistant | Madeliene Pfisterer |
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