Audi Norge - "Electric Story "

POL Oslo

POL Oslo Oslo, Noruega

Premios

13180

Marca: Audi Norge
País: Noruega

Anunciante: Audi

Título	Electric Story
Agencia	POL Oslo
Campaña	Electric Story
Anunciante	Audi
Marca	Audi Norge
Fecha de primera difusión/publicación	2017 / 10
Sector Empresarial	Automóviles
Sinopsis	Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox. Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.
Medio	Web Film
Duración	67 seconds
Marketing Manager	Tommy Bækkevold Jensen
Director of Public Relations	Øyvind Rognlien Skovli
Digital Content Lead	Dan Ruben Johansen
Director de cuentas	Kjetil Botten Skogly
Responsable de cuentas de agencia	Emma Karlsson
Responsable de conceptos / redactor	Petter Bryde
Director artístico	Thorbjørn Ruud
Diseñador gráfico	Ole Jakob Bøe Skattum
Productora	DVA
Realizador	Christoffer von Reis
Productor ejecutivo	Anna Adamson
Director creativo	Bo Gustafsson